Designing and manufacturing a supercar is one of the most challenging tasks. Why then does Audi spend its time and energy designing non-functional styling elements on its flagship R8 V10 Performance model?
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Designing and manufacturing a supercar is one of the most challenging tasks. Why then does Audi spend its time and energy designing non-functional styling elements on its flagship R8 V10 Performance model?
Acura knows how to build a supercar, but It has a few things to learn when it comes to selling them. In the current state, the NSX is a car that gets every engineer’s fizzy root tingling, but that doesn’t exactly translate into sales. Taking a look at their past and their European competition may give some clues on how to turn their sales slump around.
An opinion piece detailing the most unloved 911. Offering a chance to understand the 996 generation.
The special edition supercar thing is getting entirely out of hand. As of this writing, there are 66 new GT2RS examples for sale on my preferred car searching website, cars.com. In contrast, only 57 Targas (4, 4S, and 4GTS) are currently for sale. The sellers appear to be more confused on how to price their cars than Christopher Columbus thinking he found India.
Design and aerodynamics are closely linked. The cars that capture the ethos of “homologatedSHIFT” are cars use them together in a concert of purpose and beauty, unlike some of the unpleasant things on the new R8. Function creates form and racing intentions requires concentrated attention to function. For any vehicle, homologation requirements dictate a set of requirements, but Koenigsegg doesn’t let those requirements set the boundaries for their vehicles. While there are many reasons for utilitarian solutions to technical challenges, imagine a world where every car was designed like a Koenigsegg. More manufacturers would be trying to solve challenges with no visible hard boundaries on design or budget.
The Winners may not be who you expect.
The New York International Auto Show is one of the best automotive events in North America. Manufacturers big and small take great effort to capture the essence of their vehicles and put it on display for the world. The unique combination of practical hatchbacks, exotic supercars, prototypes guaranteed for failure, and all-natural shammy sales demonstrations capture the charming variety of the automotive world. There are few places where you could perform an interior quality test across every major new subcompact release in a single day while also adding to your collection of stolen Toyota Camry volume knobs. What fun!